Our Story – Amashikolo – July 01, 2020


We started selling on eBay.ca on July 25, 2006. We opened our first online store, AFRICANSTUFFPLUS, now closed, on January 31, 2007.

Our current, Amashikolo.ca was registered on January 10, 2020.  We have set out to make online shopping easy and to offer best value for your money from worldwide suppliers. Providing high quality products to our customers at affordable prices.

Starting an online business can be very tricky. But it can also be highly rewarding with unprecedented earning potential. Key five challenges to be overcome include:

  • Networking – to discover business partners and potential customers – please visit us in Facebook and Instagram and other social media.
  • Generating Traffic – every online business needs a strong customer base. In the online world, customers are the people who visit your website or web platform and purchase your product. But not every website visitor is an ideal customer.

No matter how great your product or service is, it is worthless if no one knows about it. Therefore, to succeed in the online world, you need to be able to drive traffic to your website.

There are numerous ways to drive website traffic, with the most organic one being search engine optimization or SEO. SEO means optimizing your website to rank higher in search engine result pages or SERPs. Optimizing your website for keywords related to your business can attract organic traffic from search engines like Google or Bing.

Another way to generate traffic is through paid advertising targeted toward your ideal customers. Paid advertising (Google Ads, Facebook Ads, etc.) allows you to target specific demographics and reach a wider audience.

However, paid advertising on Google or social media platforms can be expensive. It requires capital, planning, and effective marketing to get converting customers and reach the desired numbers.

  • Converting Vistors into Customers – Once traffic starts coming to your website, the next challenge is converting those visitors into customers. This is perhaps the biggest challenge when starting a small business. That’s because conversions are the lifeblood of any online business; without them, you won’t be able to generate revenue.

So, the challenge shifts from generating traffic to improving your conversion rate. To do that, you need to work on your website more. Essentially, you must work on improving the customer experience or user experience (UX). Your website must be easy to use and navigate, visually appealing, and provide a clear value proposition. You should also have clear calls to action (CTAs) encouraging visitors to act, such as filling out a form, purchasing, or signing up for your weekly newsletter.

It’s also important to create trust with your audience. This can be done through social proof, such as customer reviews and testimonials, and by providing a secure checkout process.

  • Building A Strong Brand – To be successful in any sphere, you must become a brand with a strong identity. Your brand is how customers view you and represent your values, mission, and personality

Amashikolo’s goal is to become a strong brand that everyone recognizes. Thill will help us stand out from your competitors and create a loyal customer base.

To build a strong brand, you need to define your brand identity. Visual elements such as a logo and color palette are key to building a strong brand. Additionally, your name and tone of voice are equally important for brand building.

Once you’ve covered that, the trick is establishing your brand identity across all marketing channels, including your website, social media, and email marketing.

  • Managing Cash Flow – The last challenge is one that many online businesses struggle with, which is maintaining cash flow. Cash flow will be a problem in the early stages. Entrepreneurs must prepare to be able to cover expenses out of pocket, but they also must learn to manage their cash flow once sales eventually rack up.

To manage your cash flow, you must clearly understand your income and expenses. You should track your cash flow regularly and create a budget to prioritize your spending.

Having a cash reserve that can cover unexpected expenses or dips in revenue is also important. This can be achieved by setting aside a portion of your monthly revenue into a separate savings account.

Today, we are starting to grow, welcome and let us see you in in our online store and come grow with us!

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